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Arrested Graphics

 

Graphic Design Services

Graphic Design inspires us and that is why, here at Arrested Graphics we can’t help but to put in extra effort to satisify all our Clients needs

Graphic Design ServicesClick on this image to be rushed to Our Arrested Graphics Site to see Our full range of Graphic Design Services

 

Graphic Design

 

Inspired by Design

Just What Is “Graphic Design”?

A graphic design does not have to be complicated to be effective.

Graphic design is the process of visual communication through the use of type, space and image. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages

The Art of graphic design for uses in print or electronic styles of visual information, for areas such as advertisement, publication, or website. It is the ability to place Images, patterns, layouts, and typography into a coherent, distinctive design intended for printing or display over visual media.

 

Consultations are FREE – find out how we can help you

The crew here at Arrested Graphics  will spend the time required to discuss with you your requirements, needs, wants and ideas to create the impact and effect you are looking for in the most cost effective method. The final result will come from a joint collaboration between you, the Client and our creative team. After all no one knows your needs more than you do!

Your business card, advertising leaflet or even a newspaper add is often the first chance you have at introducing yourself to prospective clients – So let us help you make a good impression. This opportunity is very important and it should give the viewer conciseinformation and a memorable image that will stay with them.

Graphic Design covers a huge expanse of areas throughout many different forms of media and although many businesses do not see the need for it, much can be gained by employing the skills and knowledge of a professional Graphic Designer to achieve a complete and overall “look” for your enterprise. Be it Logo, Business Cards, Advertising, print, media or web the inclusion of a professional will help you achieve a more polished and complete look to present to your clients. It is heard frequently from small and medium business owners and operators that they realize the importance of presenting a professional, well designed image to clients, both current and prospective but the time restraints with the day to day operation of businesses often means that this particular area of the business is put on the back-burner. This is exactly where getting Arrested Graphicsinvolved comes to the fore!

Please, don’t hesitate, we would love to chat with you and see just how we can help. It costs nothing more than a little time to contact us and it could be very fruitful over time.Consultations are free!

 

Logo Design – “just Graphic”LOGO DESIGN GENERAL IMAGE 1

Designing a great logo is one of the most important things you can do for your business or website. A good logo should convey the intended message to your audience without additional explanation or context. This is what a graphic designer specializes in.

While there are a number of tutorials out there that describe functionally how to create a logo, this article will explore what we believe are the founding principles of effective logo design.

When evaluating your logo design you should ask, is it simple, memorable, timeless, versatile and relevant?

1. Simple
Less is more. Logos that are overdrawn or too ornate are generally inflexible and have limited versatility. By keeping a logo simple it enhances its “stickiness” and keeps it from being perceived as busy. Create a unique concept and strip it down to the most basic level it can be while retaining its impact.

2. Memorable
In order for a logo to be memorable or have a “sticky” factor, it needs to be both simple and relevant or appropriate to the audience. The design should be simple enough to easily recall and convey imagery or typography that resonates with the target audience.

3. Timeless
You want your business to stand the test of time; your brand needs to be just as timeless. A great logo will still be great 10-20 years from now. Rebranding should not be considered a normal part of business nor should it become a habit. Longevity is what you should strive for. To create a timeless logo, avoid trends, avoid unnecessary effects and keep it simple.

4. Versatile/Flexible
Will your logo scale to different sizes without losing quality? Will it work in one color or against a dark background? An effective logo should work across various media and within different contexts. To ensure flexibility, start by creating your logo in black and white. Using a vector format will enable your logo to scale to various sizes without losing quality.

5. Relevant & Appropriate
Understanding your target audience or consumer is an integral component of creating an effect logo design. Knowing what is appropriate for your audience will dictate what font style you use, the colors and any accompanying imagery. You wouldn’t design the same logo for a toy company as you would an automotive parts store.

As you can tell, there is a lot of overlap between the 5 principles we have outlined. That is because to create a highly effective logo, these are the most basic, foundational things you should abide by. If you can successfully develop a logo adhering to these principles, your logo will do an exceptional job of shaping your business now and for many years to come.

Brand identityInspired by Design

Isn’t it “just” my logo?

The brand identity of a business is its logo, right? Well, yes, but its also so much more than that. A brand identity is the face of your business. It represents your company’s values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you.

Brand identity includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations. Together they identify and distinguish the brand in the consumers’ mind. Brand identity is a way of externally expressing a brand to the world. Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions. Great brands are easy to recognize, their mission is clear and it fosters that coveted customer loyalty all businesses crave. A brand is one of the most valuable fixed assets of a business, and it must be carefully crafted to ensure it properly represents the business, and resonates with the intended customer base.

It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort.

 

Just what we can offer

A well thought out and actioned Brand Identity can foster instant recognition. It should be such that it can be carried across all forms of media and print and be recognizable throughout. Our graphic designers can help.

We here at Arrested Graphics get very excited at the chance to help our clients withBrand Identity! We realize just how important it can be to the future long-term marketing of businesses of all sizes. We take the time necessary to consult with you and find out all about your business and just what you offer your clients. We will then research your opposition and come up with some ideas that will help set you apart from them. We willpromote your strengths and help you to cement a firm understanding to the marketplace of just what you can offer that your competitors can’t.

Whether your enterprise is just beginning or is a long established going concern, Brand Identity can be constructed for you to promote the overall image you wish to portray to your clients. We at Arrested Graphics would love the opportunity to discuss this with you in more detail. Please do not hesitate to contact us as consultations are FREE!

Inspired by Design

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